What is being evaluated?
Research
To kick things off, we partnered with product to have the big picture and understand more about the current user experience.
Real Estate Agents
Baby Brand Agents
Mid Level
Old Hats
Brokerages
Needs
- Automated Lead Nurturing
- Behavioral Insights
- Integrated Platforms
Pain points
- Time constraints
- Low conversion rates
- Data overload
Goals
- Increase conversion rates
- Enhance productivity
- Improve client relationships
Key Insights
Automating nurturing is critical
“I spend hours each week manually reaching out to leads—it’s exhausting. Automation would give me time to focus on closing deals.”
Behavioral insights drive conversion
“If I could easily see which leads are actually interested and what they’re looking at, I could convert more efficiently and quickly.”
Improving productivity is a top priority
“The right tool for me is one that clearly boosts my productivity—I want more time engaging with clients, not dealing with complicated software.”
Results
The updated home screen and metrics section are scheduled to launch on May 31st, 2025
During usability tests with 15 estate agents (3 iterations), the new home screen design significantly improved users’ ability to quickly locate and act on priority tasks:
- 93% of users quickly understood their daily goals.
- Over 85% found the new metrics interface “extremely clear,” citing its effectiveness for quickly tracking progress towards sales goals.
- 87% of users rated the redesigned home screen as “very intuitive” or “extremely intuitive.”
- Some qualitative feedback: ‘I love how clearly the priorities are laid out—it saves me time every day,’ ‘This dashboard feels like it was made specifically for my workflow.’
These new features were designed to boost user engagement and productivity. Once launched, we expect to measure success through KPIs like:
- User engagement / Lead conversion rates / Monthly active users / User satisfaction scores.
Challenges
Lack of design culture
Define design scope
Set up a work dynamic based on collaboration
Max App: Your real estate assistant to capture, nurture and close leads in one place.
Description
iHomefinder is a real estate CRM and marketing system for real estate agents, teams, and agencies. This system allows real estate agents to save time and generate business opportunities thanks to marketing automation tools. Agents can use iHomefinder's intelligent tools to manage lead generation and digital marketing campaigns.
Role and Team
Sr Product Designer
Type
Product Design (Real Estate)
Client
iHomefinder
Date
2025
Problem
Real estate agents often lose valuable deals due to manual lead management, limited insights, and generic outreach—causing just 5% of agents to secure 90% of business. Without smarter tools, agents risk missing high-quality leads, wasting effort on cold prospects, and overlooking early seller opportunities.
Design Process
Building new habits for lasting impact in Real Estate.
Real estate professionals typically follow established routines and methods, making new product adoption challenging. Recognizing this, our team’s strategy was to introduce features designed to encourage small, manageable habits. These incremental changes help agents progressively move closer to achieving their goals, ensuring greater acceptance and lasting impact.
AI Strategy
- Predictive lead insights.
- Daily coaching.
- Performance tracking.
Daily plan
Lead Activity
Metrics
Platforms for finding care
Find care
Talk to someone you trust
Hope and support from people
like you
Ways to help yourself
Take your mind off things
Daily plan
Build consistent habits through achievable daily goals.
Lead Activity
Quickly access recent lead interactions for timely follow-ups.
Metrics
Track performance clearly to identify wins and areas for improvement.
Leveraging gamification to foster consistent actions and habit-building by:
- Creating a new mobile home screen focused on daily habit formation.
- Integrating Braze for personalized notifications and reinforcing positive user behaviors.
Wireframing clarified our design direction and facilitated swift feedback from both internal stakeholders and users. Leveraging tools like Visily AI and ChatGPT significantly accelerated prototyping, enabling efficient validation and iterative refinement.
Enhancing consistency with a scalable design system.
For the development of final prototypes, I created a foundational design system. This helped me tackle one of the key challenges at this stage—improving consistency across the app while simultaneously aligning this product with our broader suite of solutions.
Empowering agents with actionable lead insights.
The team released an initial version of the product aimed at helping agents easily monitor lead activities on their websites, enabling timely follow-ups to assist leads in achieving their goals.
previous project
Automating content creation for social media posting through Max AI assitant.
show case study
next project
Enhancing the shopping experience for mobile and home services.
show case study
Let’s work together!!
Get in touch
danielarboledamanyoma@gmail.com
Connect on LinkedIn
Daniel Arboleda
Product Designer
ABOUT ME
get resume
What is being evaluated?
Research
To kick things off, we partnered with product to have the big picture and understand more about the current user experience.
Real Estate Agents
Baby Brand Agents
Mid Level
Old Hats
Brokerages
Needs
- Automated Lead Nurturing
- Behavioral Insights
- Integrated Platforms
Pain points
- Time constraints
- Low conversion rates
- Data overload
Goals
- Increase conversion rates
- Enhance productivity
- Improve client relationships
Key Insights
Automating nurturing is critical
“I spend hours each week manually reaching out to leads—it’s exhausting. Automation would give me time to focus on closing deals.”
Behavioral insights drive conversion
“If I could easily see which leads are actually interested and what they’re looking at, I could convert more efficiently and quickly.”
Improving productivity is a top priority
“The right tool for me is one that clearly boosts my productivity—I want more time engaging with clients, not dealing with complicated software.”
Results
The updated home screen and metrics section are scheduled to launch on May 31st, 2025
During usability tests with 15 estate agents (3 iterations), the new home screen design significantly improved users’ ability to quickly locate and act on priority tasks:
- 93% of users quickly understood their daily goals.
- Over 85% found the new metrics interface “extremely clear,” citing its effectiveness for quickly tracking progress towards sales goals.
- 87% of users rated the redesigned home screen as “very intuitive” or “extremely intuitive.”
- Some qualitative feedback: ‘I love how clearly the priorities are laid out—it saves me time every day,’ ‘This dashboard feels like it was made specifically for my workflow.’
These new features were designed to boost user engagement and productivity. Once launched, we expect to measure success through KPIs like:
- User engagement / Lead conversion rates / Monthly active users / User satisfaction scores.
Challenges
Lack of design culture
Define design scope
Set up a work dynamic based on collaboration
Max App: Your real estate assistant to capture, nurture and close leads in one place.
Description
iHomefinder is a real estate CRM and marketing system for real estate agents, teams, and agencies. This system allows real estate agents to save time and generate business opportunities thanks to marketing automation tools. Agents can use iHomefinder's intelligent tools to manage lead generation and digital marketing campaigns.
Role and Team
Sr Product Designer
Type
Product Design (Real Estate)
Client
iHomefinder
Date
2025
Problem
Real estate agents often lose valuable deals due to manual lead management, limited insights, and generic outreach—causing just 5% of agents to secure 90% of business. Without smarter tools, agents risk missing high-quality leads, wasting effort on cold prospects, and overlooking early seller opportunities.
Design Process
Building new habits for lasting impact in Real Estate.
Real estate professionals typically follow established routines and methods, making new product adoption challenging. Recognizing this, our team’s strategy was to introduce features designed to encourage small, manageable habits. These incremental changes help agents progressively move closer to achieving their goals, ensuring greater acceptance and lasting impact.
Leveraging gamification to foster consistent actions and habit-building by:
- Creating a new mobile home screen focused on daily habit formation.
- Integrating Braze for personalized notifications and reinforcing positive user behaviors.
Wireframing clarified our design direction and facilitated swift feedback from both internal stakeholders and users. Leveraging tools like Visily AI and ChatGPT significantly accelerated prototyping, enabling efficient validation and iterative refinement.
Enhancing consistency with a scalable design system.
For the development of final prototypes, I created a foundational design system. This helped me tackle one of the key challenges at this stage—improving consistency across the app while simultaneously aligning this product with our broader suite of solutions.
Empowering agents with actionable lead insights.
The team released an initial version of the product aimed at helping agents easily monitor lead activities on their websites, enabling timely follow-ups to assist leads in achieving their goals.
AI Strategy
- Predictive lead insights.
- Daily coaching.
- Performance tracking.
Daily plan
Lead Activity
Metrics
Platforms for finding care
Find care
Talk to someone you trust
Hope and support from people
like you
Ways to help yourself
Take your mind off things
Build consistent habits through achievable daily goals.
Quickly access recent lead interactions for timely follow-ups.
Track performance clearly to identify wins and areas for improvement.
previous project
Automating content creation for social media posting through Max AI assitant.
show case study
Let’s work together!!
Get in touch
danielarboledamanyoma@gmail.com
Connect on LinkedIn
Daniel ArboledaProduct Designer
ABOUT ME
get resume
Let’s work together!!
Get in touch
danielarboledamanyoma@gmail.com
Connect on LinkedIn
Daniel ArboledaWhat is being evaluated?
Research
To kick things off, we partnered with product to have the big picture and understand more about the current user experience.
Real Estate Agents
Baby Brand Agents
Mid Level
Old Hats
Brokerages
Needs
- Automated Lead Nurturing
- Behavioral Insights
- Integrated Platforms
Pain points
- Time constraints
- Low conversion rates
- Data overload
Goals
- Increase conversion rates
- Enhance productivity
- Improve client relationships
Key Insights
Automating nurturing is critical
“I spend hours each week manually reaching out to leads—it’s exhausting. Automation would give me time to focus on closing deals.”
Behavioral insights drive conversion
“If I could easily see which leads are actually interested and what they’re looking at, I could convert more efficiently and quickly.”
Improving productivity is a top priority
“The right tool for me is one that clearly boosts my productivity—I want more time engaging with clients, not dealing with complicated software.”
Results
The updated home screen and metrics section are scheduled to launch on May 31st, 2025
During usability tests with 15 estate agents (3 iterations), the new home screen design significantly improved users’ ability to quickly locate and act on priority tasks:
- 93% of users quickly understood their daily goals.
- Over 85% found the new metrics interface “extremely clear,” citing its effectiveness for quickly tracking progress towards sales goals.
- 87% of users rated the redesigned home screen as “very intuitive” or “extremely intuitive.”
- Some qualitative feedback: ‘I love how clearly the priorities are laid out—it saves me time every day,’ ‘This dashboard feels like it was made specifically for my workflow.’
These new features were designed to boost user engagement and productivity. Once launched, we expect to measure success through KPIs like:
- User engagement / Lead conversion rates / Monthly active users / User satisfaction scores.
Challenges
Lack of design culture
Define design scope
Set up a work dynamic based on collaboration
Max App: Your real estate assistant to capture, nurture and close leads in one place.
Description
iHomefinder is a real estate CRM and marketing system for real estate agents, teams, and agencies. This system allows real estate agents to save time and generate business opportunities thanks to marketing automation tools. Agents can use iHomefinder's intelligent tools to manage lead generation and digital marketing campaigns.
Role and Team
Sr Product Designer
Type
Product Design (Real Estate)
Client
iHomefinder
Date
2025
Problem
Real estate agents often lose valuable deals due to manual lead management, limited insights, and generic outreach—causing just 5% of agents to secure 90% of business. Without smarter tools, agents risk missing high-quality leads, wasting effort on cold prospects, and overlooking early seller opportunities.
Design Process
Building new habits for lasting impact in Real Estate.
Real estate professionals typically follow established routines and methods, making new product adoption challenging. Recognizing this, our team’s strategy was to introduce features designed to encourage small, manageable habits. These incremental changes help agents progressively move closer to achieving their goals, ensuring greater acceptance and lasting impact.
Leveraging gamification to foster consistent actions and habit-building by:
- Creating a new mobile home screen focused on daily habit formation.
- Integrating Braze for personalized notifications and reinforcing positive user behaviors.
Wireframing clarified our design direction and facilitated swift feedback from both internal stakeholders and users. Leveraging tools like Visily AI and ChatGPT significantly accelerated prototyping, enabling efficient validation and iterative refinement.
Enhancing consistency with a scalable design system.
For the development of final prototypes, I created a foundational design system. This helped me tackle one of the key challenges at this stage—improving consistency across the app while simultaneously aligning this product with our broader suite of solutions.
Home
Lead profile
Metrics
Empowering agents with actionable lead insights.
The team released an initial version of the product aimed at helping agents easily monitor lead activities on their websites, enabling timely follow-ups to assist leads in achieving their goals.
From Activity-Focused to Comprehensive Home Experience
From just activities to an integrated dashboard—clearly highlighting agents’ priorities for quick action.
Before
After
Before
After
Enhanced Metrics and Goal-Setting Capabilities
“Go beyond basic metrics: Set personal sales goals and unlock deeper insights for smarter decisions.
Richer Lead Insights
Capture detailed lead data effortlessly, enabling personalized client interactions.
Before
After
AI Strategy
- Predictive lead insights.
- Daily coaching.
- Performance tracking.
Daily plan
Lead Activity
Metrics
Platforms for finding care
Find care
Talk to someone you trust
Hope and support from people
like you
Ways to help yourself
Take your mind off things
Build consistent habits through achievable daily goals.
Quickly access recent lead interactions for timely follow-ups.
Track performance clearly to identify wins and areas for improvement.
previous project
Automating content creation for social media posting through Max AI assitant.
show case study