What is being evaluated?
Results
+16.2%
Monthly Active Users
Baseline 7.8%
+17%
$192
Average Selling Price
Baseline $163
To kick things off, I partnered with product to have the big picture and understand more about the current user experience.
The team released an initial version of the product aimed at helping agents easily monitor lead activities on their websites, enabling timely follow ups to assist leads in achieving their goals.
What real estate agents needed?
Automating nurturing is critical
“I spend hours each week manually reaching out to leads. It’s exhausting. Automation would give me time to focus on closing deals.”
Behavioral insights drive conversion
“If I could easily see which leads are actually interested and what they’re looking at, I could convert more efficiently and quickly.”
Improving productivity is a top priority
“The right tool for me is one that clearly boosts my productivity. I want more time engaging with clients, not dealing with complicated software.”
Max App: Your real estate assistant to capture, nurture and close leads in one place.
Description
iHomefinder is a real estate CRM and marketing system for real estate agents, teams, and agencies. This system allows real estate agents to save time and generate business opportunities thanks to marketing automation tools. Agents can use iHomefinder's intelligent tools to manage lead generation and digital marketing campaigns.
Role and Team
Lead Product Designer
Type
Real Estate - Mobile App
Client
iHomefinder
Date
2025
Problem
Real estate agents often lose valuable deals due to manual lead management, limited insights, and generic outreach, causing just 5% of agents to secure 90% of business. Without smarter tools, agents risk missing high quality leads, wasting effort on cold prospects, and overlooking early seller opportunities.
Building new habits for lasting impact in Real Estate.
Daily plan
Lead Activity
Metrics
Platforms for finding care
Find care
Talk to someone you trust
Hope and support from people
like you
Ways to help yourself
Take your mind off things
Daily plan
Build consistent habits through achievable daily goals.
Lead Activity
Quickly access recent lead interactions for timely follow-ups.
Metrics
Track performance clearly to identify wins and areas for improvement.
Enhancing consistency with a scalable design system.
For the development of final prototypes, I created a foundational design system. This helped me tackle one of the key challenges at this stage; improving consistency across the app while simultaneously aligning this product with our broader suite of solutions.
Let’s work together!!
Get in touch
danielarboledamanyoma@gmail.com
Connect on LinkedIn
Daniel Arboleda
Systemic constraints and decisions
Prioritization vs agent autonomy.
System ranks by engagement signals; agents override with local knowledge.
Information density vs actionability.
Surface immediate actions first; detailed views one tap away.
Pipeline granularity vs. mobile constraints.
Dashboard summary, not a CRM replica. Agents need status, not management.
What is being evaluated?
Business impact
The Daily Success Plan launched on May 31st as part of the Max Mobile MVP. By November, two key business metrics showed meaningful movement. Monthly active usage among Direct Max accounts more than doubled, closing 81% of the gap toward the company's 20% target. Average Selling Price, a core indicator of agent deal velocity, increased 17%, reflecting more consistent daily sales behaviors driven by the coaching-based home screen.
+16.2%
Monthly Active Users
Baseline 7.8%
+17%
$192
Average Selling Price
Baseline $163
To kick things off, I partnered with product to have the big picture and understand more about the current user experience.
The team released an initial version of the product aimed at helping agents easily monitor lead activities on their websites, enabling timely follow ups to assist leads in achieving their goals.
What real estate agents needed?
Automating nurturing is critical
“I spend hours each week manually reaching out to leads. It’s exhausting. Automation would give me time to focus on closing deals.”
Behavioral insights drive conversion
“If I could easily see which leads are actually interested and what they’re looking at, I could convert more efficiently and quickly.”
Improving productivity is a top priority
“The right tool for me is one that clearly boosts my productivity. I want more time engaging with clients, not dealing with complicated software.”
Max App: Your real estate assistant to capture, nurture and close leads in one place.
Description
iHomefinder is a real estate CRM and marketing system for real estate agents, teams, and agencies. This system allows real estate agents to save time and generate business opportunities thanks to marketing automation tools. Agents can use iHomefinder's intelligent tools to manage lead generation and digital marketing campaigns.
Role and Team
Lead Product Designer
Type
Real Estate - Mobile App
Client
iHomefinder
Date
2025
Problem
Real estate agents often lose valuable deals due to manual lead management, limited insights, and generic outreach, causing just 5% of agents to secure 90% of business. Without smarter tools, agents risk missing high quality leads, wasting effort on cold prospects, and overlooking early seller opportunities.
Building new habits for lasting impact in Real Estate.
Enhancing consistency with a scalable design system.
For the development of final prototypes, I created a foundational design system. This helped me tackle one of the key challenges at this stage; improving consistency across the app while simultaneously aligning this product with our broader suite of solutions.
Daily plan
Lead Activity
Metrics
Platforms for finding care
Find care
Talk to someone you trust
Hope and support from people
like you
Ways to help yourself
Take your mind off things
Build consistent habits through achievable daily goals.
Quickly access recent lead interactions for timely follow-ups.
Track performance clearly to identify wins and areas for improvement.
Product Designer
ABOUT ME
get resume
Let’s work together!!
Get in touch
danielarboledamanyoma@gmail.com
Connect on LinkedIn
Daniel ArboledaChallenges
Automating nurturing is critical
“I spend hours each week manually reaching out to leads. It’s exhausting. Automation would give me time to focus on closing deals.”
Behavioral insights drive conversion
“If I could easily see which leads are actually interested and what they’re looking at, I could convert more efficiently and quickly.”
Improving productivity is a top priority
“The right tool for me is one that clearly boosts my productivity. I want more time engaging with clients, not dealing with complicated software.”
Systemic constraints and decisions
Prioritization vs agent autonomy.
System ranks by engagement signals; agents override with local knowledge.
Information density vs actionability.
Surface immediate actions first; detailed views one tap away.
Pipeline granularity vs. mobile constraints.
Dashboard summary, not a CRM replica. Agents need status, not management.
next project
Generating personalized social media content through AI driven agent profiling
show case study
Richer Lead Insights
Capture detailed lead data effortlessly, enabling personalized client interactions.
Before
After
What is being evaluated?
To kick things off, I partnered with product to have the big picture and understand more about the current user experience.
The team released an initial version of the product aimed at helping agents easily monitor lead activities on their websites, enabling timely follow ups to assist leads in achieving their goals.
What real estate agents needed?
Automating nurturing is critical
“I spend hours each week manually reaching out to leads. It’s exhausting. Automation would give me time to focus on closing deals.”
Behavioral insights drive conversion
“If I could easily see which leads are actually interested and what they’re looking at, I could convert more efficiently and quickly.”
Improving productivity is a top priority
“The right tool for me is one that clearly boosts my productivity. I want more time engaging with clients, not dealing with complicated software.”
Home
Lead profile
Metrics
Business impact
The new version of the app was launched on May 31st as part of the Max Mobile MVP. By November, two key business metrics showed meaningful movement.
2x
7.8% → 16.2%
Monthly Active Users
Target 20%
+17%
$192
Average Selling Price
Baseline $163 / Target $225
Max App: Your real estate assistant to capture, nurture and close leads in one place.
Description
iHomefinder is a real estate CRM and marketing system for real estate agents, teams, and agencies. This system allows real estate agents to save time and generate business opportunities thanks to marketing automation tools. Agents can use iHomefinder's intelligent tools to manage lead generation and digital marketing campaigns.
Role and Team
Lead Product Designer
Type
Real Estate - Mobile App
Client
iHomefinder
Date
2025
Problem
Real estate agents often lose valuable deals due to manual lead management, limited insights, and generic outreach, causing just 5% of agents to secure 90% of business. Without smarter tools, agents risk missing high quality leads, wasting effort on cold prospects, and overlooking early seller opportunities.
Building new habits for lasting impact in Real Estate.
Enhancing consistency with a scalable design system.
For the development of final prototypes, I created a foundational design system. This helped me tackle one of the key challenges at this stage; improving consistency across the app while simultaneously aligning this product with our broader suite of solutions.
Daily plan
Lead Activity
Metrics
Platforms for finding care
Find care
Talk to someone you trust
Hope and support from people
like you
Ways to help yourself
Take your mind off things
Build consistent habits through achievable daily goals.
Quickly access recent lead interactions for timely follow-ups.
Track performance clearly to identify wins and areas for improvement.
Product Designer
ABOUT ME
get resume
next project
Generating personalized social media content through AI driven agent profiling
show case study
Let’s work together!!
Get in touch
danielarboledamanyoma@gmail.com
Connect on LinkedIn
Daniel ArboledaSystemic constraints and decisions
Prioritization vs agent autonomy.
System ranks by engagement signals; agents override with local knowledge.
Information density vs actionability.
Surface immediate actions first; detailed views one tap away.
Pipeline granularity considering mobile constraints.
Dashboard summary, not a CRM replica. Agents need status, not management.
Richer Lead Insights
Capture detailed lead data effortlessly, enabling personalized client interactions.
Before
After